Turtle Wax is all about infusing some soul back into cars and restoring them to their former glory. So we devised a campaign that would “re-introduce” seemingly ordinary cars as if they were brand new again, with ads that made these vehicles feel modern and premium like never before. Because, really, that's how Turtle Wax customers view their cars after using Turtle Wax – their ride looks like a million bucks and feels totally brand new again.

My roles:
Concept | Art Direction