The state of Colorado needed a campaign that could not only educate the public but speak directly to them in a real, relatable way and break through the clutter of traditional PSAs. So, we created "Meg the Budtender", a character that dispensed weed wisdom and tips for responsible marijuana use.

Speaking directly to the public in a way that no other state-sponsored campaign had done before, with a humorous tone specifically crafted to not feel condescending or judgemental, Meg gave the Colorado Department of Health the unprecedented chance to have a more honest and direct conversation with the public about responsible marijuana use. 

My roles:
Creative Direction | Copywriting